The Toy Association names the top toy trends for the 2022 holiday season

The toy association The Trends team has announced the top toy trends for the 2022 holiday season – from toys that immerse families in magical play experiences away from their devices, to goal-oriented games that introduce kids to the diversity, environmental causes and social problems. The trends are backed by extensive product research and tracking by the Toy Association’s trends team throughout the year, as well as an Association-commissioned OnePoll survey that assessed the attitudes of 2 000 American parents on toys, play and what really motivates their toy purchases. .

“While reports indicate that consumers have less confidence to spend due to inflation, toys have historically proven to be recession-proof due to their affordability and families’ desire to ensure children experience the wonder of play through toys and games,” said Adrienne Appell, executive vice president of marketing communications at The Toy Association. “Our research shows that families are turning to play to relax, create memories and have fun: in fact, 67% of parents in our survey said they spent more time playing with their children now than they did. before the pandemic, and 54% said they are specifically looking for toys that will allow them to create new memories with their children.

The Toy Association’s Trends Team has previewed hundreds of products hitting shelves this holiday season to determine what will top wish lists, taking into account the evolution of 2022 toy trends announced by the team earlier this year. During dozens of meetings in late summer and early fall, companies of all sizes showcased the diversity of dolls and action figures, must-have collectibles, addictive fidget toys, tech-infused toys, STEM/STEAM products, arts and crafts, and more, giving the team insight into developing and emerging trends in the toys and games space.

The following is a summary of the top holiday 2022 trends and toys, as determined by the Toy Association:

All About Experience After living through a pandemic for two years, today’s consumers are more driven than ever by their experiences. As today’s children grow up as digital natives, their parents care about the memories their children make in the real world. During the holidays, look for screen-free toys that let kids personalize their play experiences, toys that bring digital worlds to life, and innovative, oversized classic games for the whole family. This trend also encourages hands-on play and skill development. Examples: Bill Nye’s VR Science Kit (Abacus Brands) Cody Block (QUBS) Disney Kingdomania (Funko) Magic Mixies Magical Crystal Ball (Moose Toys) Mario Kart™ 24V Ride-On Racer (Jakks Pacific) Play-Doh Ultimate Ice Cream Truck Playset (Hasbro) Twister Splash (WowWee)

Goal-Oriented Play Seventy-three percent of American parents appreciate that today’s toys are more progressive and diverse than when they were kids, and 68 percent expressed interest in buying toys that exhibit their children to diversity and teach inclusion. Additionally, 92% of parents who have turned to toys that help support their children’s social and emotional learning during the pandemic say they continue to do so. Now when you shop at your favorite toy store, you’ll find sustainably made toys that address important social issues like climate change, create a more inclusive world, and support children’s mental health. Examples: Hugimals (Hugimals) Global Kidizen Doll Collection (For Purpose Kids) Miniland Baby Doll with Down Syndrome & Glasses (Miniland) Playmobil Wiltopia – Animal Care Station (Playmobil) Snap Circuits: Green Energy (ELENCO) WindBots: 6-in-1 Windmill Machine Kit (Thames & Kosmos) Wooden Shape Sorting Grocery Cart (Melissa & Doug)

Entertainment Everywhere Kids continues to take a cross-platform approach to media consumption and 66% of parents now report that social media and digital content influence the types of toys their children want. For toymakers, this means new licensing opportunities and a springboard for emerging gaming trends (as seen with fidget and sensory play videos on TikTok). From Netflix, Disney+ and YouTube, to the growing popularity of mainstream games, there are seemingly countless new channels of opportunity for toymakers to tap into. Examples: Black Panther: Wakanda Forever Fresh Fierce Collection by The Fresh Dolls (World of EPI) CoComelon Ultimate Adventure Learning Bus (Just Play) Gabby’s Dollhouse Cook with Cakey Kitchen (Spin Master) LEGO Super Mario Adventures with Peach Starter Course (LEGO) Pokémon Trading Card Game: Pokémon GO Elite Trainer Box (The Pokémon Company International) Pop It! Pro Toy Light-Up Fidget (Buffalo Games) Squishmallows (Jazwares) VTech Level Up Gaming Chair (VTech)

Play for All Play is for everyone – and the numbers prove it. Kids won’t be the only ones making toy lists this year, as toy spending trends indicate that adults (kidults) love to play as much as kids. Parents who said they buy toys for themselves rank board games (52%) and collectibles/fan items (48%) among their most searched categories. Additionally, 67% of American grandparents say they look for toys they can enjoy with their grandkids when shopping for gifts. Toys with cross-generational appeal will continue to resonate with toy lovers of all ages this holiday.

Examples: Amazing Prediction Thinking Putty (Crazy Aaron’s) The Magical World of Disney Trivia Game (PlayMonster) Lite-Brite Wall Art, Transformers Edition (Basic Fun!) Build-A-Bear After Dark Collection (Build-A-Bear Workshop) Connect 4 Spin Game (Hasbro) Custom Photos Magna-Tiles (CreateOn) Create a Castle BuildMaster (Create A Castle) Little People Collector AND The Extra-Terrestrial Figure (Mattel) The Toy Association Trends Team will present their toy trends for the 2023 on March 8, 2023 in New York City at The Play Date – a brand new event hosted by The Toy Association in partnership with Adventure Media & Events that will connect the consumer, trade and trade press with toy brands and products which will be fashionable all year round. The toy industry and the press are also being urged to save the date for a reinvented toy fair, to be held September 30-October 3, 2023 in New York, when toy companies around the world showcase holiday merchandise. priorities while taking 2024 previews behind closed doors.

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