Melanie Martinez Announces First Launch of NFT “Cyberbaby Toy Drop by Melanie Martinez”
MakersPlace – the premier NFT marketplace for rare digital art – has teamed up with music and visual artist Melanie Martinez for her first-ever NFT release, “CyberBaby Toy Shop by Melanie Martinez”. Featuring the first of a two-part set dropping January 27 at 3:30 PM PST here, it will present a collection of five animated pieces designed exclusively by Martinez.
Known for her musical releases and visual projects such as Cry Baby and K-12 as well as her unique personal aesthetic, as a pop renaissance woman, she continues to tap into the extraordinary for her first-ever NFT collection. Introducing “CyberBaby Toy Shop by Melanie Martinez”, a very special digital collectible inspired by her own vintage stuffed animals. This project was created to share Melanie’s passion for vintage toys, giving eternal life to her beloved animals, while building a bridge between her universe and the metaverse. Enter the “CyberBaby Toy Shop” of animated digital artwork of various animals outfitted for a futuristic nursery with an enchantingly sinister twist.
Melanie says, “Vintage stuffed animals have been there for me for over ten years, carrying the energy of the ghosts who once loved them. These handmade fluffy creatures were all created solely to invoke joy in people’s lives. I dedicate these animations to other vintage toy enthusiasts who share the same affinity!”
The drop will consist of five characters – a “Smoking Swan”, billed as the first auction, and 22 animated editions of a “Claustrophobic Teddy Bear”, a “Dairy Cow Mother”, an “Emo Elephant and a “Narcissistic Duck”. ‘. Each artwork will also be available as a special-priced open edition where two lucky fans of all four multiple editions could have the chance to win an animated artwork via an Air Drop.
CyberBaby Toy Shop by Melanie Martinez
Claustrophobic teddy bear
Do the walls around you seem closer and closer every day? Do you feel suffocated by life? This teddy bear can relate!
mother dairy cow
A rare godmother of vintage stuffed animals. Not only does it fly, but it can also serve you a good glass of cold MILK (vegetable alternative)!
This little ellie has been through hell and back! Such a sensitive soul, handmade for someone as emotionally in tune as them. If you need a crying boyfriend to make you feel less alone, I think you’ve found your partner.
Sure, he can be full of himself… he even tends to turn on other animals. But we guarantee that you will immediately feel the love-bombing with this duck…
Stoner Swan (one of the ones)
The designated joint roller with champion lungs. If you’re looking for a friend to get high with, watch movies and make art with, look no further! She can be forgetful at times, but she comes with an endless supply of Mary Janes.
The “CyberBaby Toy Shop” will be carbon offset using Aerial.is, a sustainability platform that calculates carbon emissions based on associated energy consumption. Offsets will be allocated to high-quality forest conservation projects verified by the American Carbon Registry.
Melanie Martinez’s creative drive and talents have always set her apart from other musicians. His compelling music and visual art has created a rabid global fan base with over 10.5 million followers on Instagram, 13.2 million subscribers on YouTube, 9.3 billion global streams and 3.5 billion of official YouTube views. After releasing her 2x Platinum-certified debut album in 2015, Cry Baby, which hit No. 1 on Billboard’s Alternative Albums chart and amassed over 4.5 billion streams worldwide, she conceived and directed a video for each song on the album.
These mini-movies traced the traumas and insecurities experienced by the album character Cry Baby. As of 2020, every song on Cry Baby is certified RIAA Gold or higher, including 2X Platinum “Dollhouse” and Platinum “Pity Party”, “Carousel”, “Mad Hatter”, and “Soap”. Melanie’s second album and film, K-12, is another ambitious triumph debuting at No. 3 on the Billboard 200 Chart, No. 1 on the Billboard Alternative Album Chart, No. 1 on the Billboard Soundtrack Chart and a nomination. for “Top Soundtrack” at the 2020 Billboard Music Awards. K-12’s music is a vibrant and singular melting pot of low-key hip-hop, soul pop and indie electro. The universe of K-12 is an extension of that introduced in Cry Baby.
Using metaphor-rich lyrics, the songs address the struggle to find a place of belonging, including in friendships, the physical and romantic world, even when integrating into society feels like an uphill battle. Since the release of her K-12 album, Melanie has released 13 music videos from the project which have now collectively garnered 400 million views. To accompany the album, Martinez also wrote, directed, and co-designed a 90-minute film (also called K-12) which incorporates music from the album and reflects the themes and characters introduced. The film centers on Cry Baby (played by Martinez) and a class of college students who find themselves trapped in a horror house-like boarding school.
In addition to receiving over 92 million official views on YouTube, K-12 was also the sixth highest-grossing film in US theaters on its release day, September 3, 2019, with screenings in over 400 theaters in 32 country. Melanie concluded the K-12 cycle with the release of seven new tracks that make up the After School EP (September 25, 2020). In addition to serving as a standalone EP, the new songs were joined with K-12 to create K-12 (After School – Deluxe Edition). 2020 also saw the renewed success of Cry Baby, which re-entered the Billboard 200 more than five years after its initial release, powered by global Tik Tok fan favorite “Play Date.”
“Play Date” recently achieved RIAA Platinum certification and has over 900 million global streams. Alongside the continued success of old favorites, Melanie is currently finishing her second film script, developing her second fragrance and working in the studio on her third album.