Mattel Joins Talkshoplive Lineup to Celebrate Women’s History Month with Live Shopping Experience | News
LOS ANGELES–(BUSINESS WIRE)–March 17, 2022–
talkshoplivethe most adoptable live buying and selling platform for anyone, anywhere, today announces the addition of Mattel, Inc. (NASDAQ: MAT) to its platform, expanding the toymaker’s live shopping presence in the growing field of social commerce. The show will be presented and produced by walmart and takes place on March 17, 2022. In this interactive experience, Mattel will promote ‘Barbie Inspiring Women Series’ and ‘Career Dolls’, honoring Women’s History Month. This follows Walmart’s recent announcement to expand its partnership with talkshoplive, committing to the platform as a scalable live commerce solution for itself and its partner brands including Mattel, P&G and more.
“Talkshoplive enables brands to collaborate directly with creators and publishers, which is one of the many reasons leading retailers and manufacturers have turned to our platform to enable their live shopping strategies,” says talkshoplive CEO Bryan Moore. “Our platform and embeddable player provide brands with a frictionless, turnkey opportunity to engage their audience in a shopping experience worth talking about. Mattel inspires the next generation of kids and talkshoplive is thrilled to be a part of this journey through these latest Barbie collections. Shoppers will be able to experience and revisit some of the most pivotal moments in history led by women and be inspired by what these women have accomplished. more than buying products, they will buy the experience and connect with the Barbie brand on a deeper level through a live conversation with the creator of Barbie.
At March 17 at 7:00 p.m. EST/4:00 p.m. PSTviewers can connect and interact with Mattel Product Design ManagerLinda Kyaw-Merschon as she showcases the Barbie Inspiring Women Series(™) and ‘Career Doll’ collections. Barbie’s Inspiring Women series pays homage to the incredible heroines of their time; brave women who took risks, changed the rules and paved the way for generations of girls to dream bigger than ever. Each set is inspired by historical female characters to celebrate Women’s History Month. Major historical figures shown as dolls include dr.Maya Angelou, Ida B. Wells, Helen Keller, Rosa Parks, Eleanor Roosevelt and many more women leaders who have made the world a better place for future generations of girls.
Throughout the show, buyers will have access to behind-the-scenes footage of the creation of each collection, stories behind the craftsmanship, and hear from some of the designers behind the dolls. Livestream sales will be made through Walmart as part of the retailer’s partnership with talkshoplive. The livestream will be accessible from walmart.com/ inhabit, Mattel talkshoplive channel and wherever it’s integrated – thanks to patent-pending talkshoplive technology that enables any location to become a point of sale.
In February, Walmart named talkshoplive as its scalable live commerce solution after a trial period in 2021. The big-box retailer has since expanded its partnership, launching regular programming on the platform, allowing it, as well as its partner brands — including Mattel now — to host live shopping content that can be embedded on any site that allows it. The expansion allows all of Walmart’s channel partners to produce shoppable live content and embed shoppable links on nearly all external sites to further spread brand awareness and increase sales conversions.
Talkshoplive has quickly become a hub for big brands, A-list celebrities, creators and small business owners to host live shopping experiences. Household staples including Walmart, Procter & Gamble and Best Buy, as well as major media publishers such as Buzzfeed and Hearst, are among the many companies actively producing purchasable live content on the platform. With its patent-pending video player, customers can purchase products within video content, eliminating friction in the purchase path with a system that can be integrated on almost any site. Mattel’s show, presented by Walmart, further expands talkshoplive’s presence in the broader children’s toy retail space, adding to its pre-existing offerings of music, books, beauty, food, d household items and many other categories.
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Talkshoplive®, a leader in live social commerce, offers ease of use, transparency and exclusive patent-pending technology allowing customers to purchase products in the video player on any integrated site, turning every video into a point of sale. The platform is open to businesses of all sizes as well as creators looking to develop their own immersive, live shopping experiences. Talkshoplive® additionally functions as a full-service online storefront with order management, prepaid shipping labels and customer data. All talkshoplive® shows can be shared for live streaming on websites and social media platforms, including Facebook and Twitter, allowing sellers to interact directly with subscribers.
The company was founded in 2018 by Bryan Moore and his sister Tina Moore.
The company’s last valuation was $74 million with funding from venture capital firm Raine Ventures; Spero Ventures; Matt Blank, former president and CEO of Showtime Networks; David Levy, president of Genius Sports and former president of Turner; Jeanbart-Lorenzotti, founder of Vivre et V by Eva and adviser to Raine Group; Jeff Lotman, CEO of Global Icons (owner of fashion retailer Fred Segal); Andrew Rosen, founder of Theory; Austin Rosen, founder of Electric Feel Entertainment; and Richard Rosenblatt, founder of Whip Media, Demand Media, Intermix and iMall.
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