Jennifer Aniston shows her love for her pet in a huge way as she’s part of a $12million entertainment initiative involving Serena Williams and Alexis Ohanian

Serena Williams got married to Alexis Ohanian in 2017 and since then they have helped each other in their professional endeavors. Ohanian and Williams share similar interests and often rely on each other’s wisdom and support. Speaking of which, they recently collaborated with a new entertainment tech startup with the likes of acclaimed actor, Jennifer Aniston.

One of the main sectors in which they make discussed decisions is that of business investments. The couple are knee-deep in the market, and in a way, enter into all the future futuristic ideas.

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Serena Williams joins the invisible universe

The 23-time Grand Slam champion is currently on a retirement tour. Even so, she is dedicated to the operation of Serena Ventures. Williams partnered with the Invisible Universe through a series of funding rounds led by Seven Seven Six, her husband’s investment firm this month. The company raised a total of 12 million at the end of the session.

NEW YORK, NY – MAY 06: Internet entrepreneur Alexis Ohanian and investor and professional tennis player Serena Williams arrive at the Met Gala Celebrating Camp 2019: Notes on Fashion at The Metropolitan Museum of Art on May 6, 2019 in New York City. (Photo by Gilbert Carrasquillo/GC Images)

Invisible Universe is an Internet-first animation studio that develops original character IP across various platforms. Earlier, they designed the NFT-based animated character franchise of Williams’ darling four-year-old doll Qai Qai. Qai Qai has been a big hit and recently actress Taikirha Miller joined as the voice of the doll in the upcoming YouTube series.

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Additionally, Emmy-winning actress Jennifer Aniston is also on board as an investor and advisor to the company. “It was so much fun developing Clydeo with the Invisible Universe team, inspired by my own dog Clyde, who is such a character himself and has been making me and my friends laugh for almost 10 years now.” she says. In the case of digital media guidance, it will rely on organizations such as Dapper Labs and Cosmic Venture Partners.

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Serena Ventures, making an impact

The investment company of the seven-time Wimbledon champion is among the emerging leaders in the industry. The company is affiliated with over 60 startups and in March this year they raised a whopping $111 million.

Additionally, the 40-year-old is now a board member of Momentive, the parent company of SurveyMonkey. SurveyMonkey is a free online survey tool that makes it easy to collect people’s opinions and requests. Additionally, earlier this year, she took on the role of an advisor at Sorare, an NFT company.

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Watch this story: Serena Williams’ husband Alexis Ohanian makes artistic pancakes for daughter Olympia

Moreover, Williams is also actively working for the betterment of society. She recently funded Karat, an organization that aims to improve the hiring rate of African-American software engineers.

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