Balmain x Barbie collaboration intentionally features black models

Luxury French fashion house Balmain has revealed the first glimpse of its multi-faceted collaboration with Barbie. And at the center of the intentionally inclusive campaign are black mannequins and dolls, but only in the metaverse.

The new collection includes 50 high-end ready-to-wear pieces and accessories that reinvent Balmain designs by marrying them with the Barbie aesthetic, including many fun pink looks, Hypebeast reports. Additionally, Balmain x Barbie includes three NFTs featuring a multicultural cast of avatars showcasing the unisex collections.

The fashion house gave a preview of the collaboration by posting photos of the NFTs, which will be auctioned on Jan. 11 via the Mattel Creations website. The clothes are expected to arrive in stores two days later.

“As our campaign images very clearly show, Barbie and Balmain are embarking on a decidedly multicultural, inclusive and always joyful adventure,” said Olivier Rousteing, Creative Director of Balmain. “For this collaboration, we draw on the New French Style of Balmain’s most recent collections, showing once again that Balmain is inspired by the truly diverse and exciting beauty of today’s Parisian boulevards and avenues. This collection also rejects any arbitrary limitations of the genre – this is an almost 100% unisex collection.

Balmain x Barbie Collection (screenshot)

The Balmain x Barbie partnership is both the first surprise fashion collaboration of the year and also marks the iconic doll’s first foray into the NFT world.

Balmain x Barbie NFT (screenshot)

According to The New York Times, while this collaboration does not include a physical doll, it cements the existence of an ever-expanding world of possible partnerships between toys and the fashion industry.

“When you combine the seriousness of high fashion with the fun of toys, it’s very powerful,” says Mattel president and chief operating officer. Richard dickson.

He adds that he believes toys have the potential to be believable fashion accessories, just like perfume and handbags.

Balmain x Barbie Collection (screenshot)

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