Action Figure Insider » @Mattel partners with Save the Children to help improve the lives of children in rural America

@Mattel partners with Save the Children to help improve the lives of children in rural America

A portion of retail sales of select Mattel products will support Save the Children’s rural education programs*

EL SEGUNDO, Calif.--(BUSINESS WIRE)–Mattel, Inc. (NASDAQ: MAT) and Mattel Children’s Foundation today announced their partnership with Save the Children to invest in the next generation. From August 28 through October 1, when shoppers purchase select Barbie, Matchbox and Little People items at Target stores nationwide and online at, a portion of the retail price of each sale, up to a certain amount, will be donated by Mattel to Save the Children’s rural education programs in the United States that help children develop the language, literacy, numeracy, social and emotional skills they need to succeed.

Today’s news marks the first time Mattel’s Play It Forward program, which leverages the toymaker’s beloved brands to raise awareness and give back to important causes, has hit retail. physical. Mattel previously partnered with Target in 2021 to donate $5 from the sale of each qualifying Barbie doctor, nurse and paramedic doll from its #ThankYouHeroes collection to the First Responders Children’s Foundation (FRCF). Since its inception in 1978, the Mattel Children’s Foundation has supported thousands of organizations and millions of children.

“The Mattel Children’s Foundation was established over 40 years ago with the goal of making a difference in the lives of children and families around the world using our iconic resources and brands,” said Nancy Molenda, Executive Director of the Mattel Children’s Foundation & Corporate Philanthropy at Mattel. “With a mission to provide children everywhere with a healthy start, access to quality education and protection from harm, Save the Children is fully aligned with our values ​​– we are proud to work with them to help support educational goals of rural children in America.”

“We are thrilled to partner with Save the Children to bring Play It Forward to physical retail for the first time ever at Target,” said Mark McColgan, senior vice president of sales at Mattel. “For decades, children around the world have loved and loved Barbie, Matchbox and Little People toys from Mattel. It’s exciting to see these beloved brands come together to contribute to the inspiring cause of Save the Children. “

Mattel and Save the Children have been partners since 2005 and continue to work together to improve the lives of children in the United States and around the world. With nearly $21 million in total donations to Save the Children, the Mattel Children’s Foundation has supported the organization’s basic education and early childhood development programs in China, India, Indonesia, Malawi, Mexico and the United States. children’s emergency response and the provision of toys and games to children in programs around the world.

“Across America, nearly one in six children grow up in poverty, with rural child poverty higher than in urban areas in 40 states,” said Betsy Zorio, vice president of US programs at Save the Children. . “Rural communities face significant and unique challenges. At Save the Children, our ambition is that all children in rural America have a healthy and strong foundation to thrive as learners and in life. With the generous support of Mattel, we’re helping spark children’s imaginations through this campaign, giving children in the United States most affected by inequality the opportunity to reach their full potential.

*Through October 1, 2022, Mattel will donate to Save the Children (up to $150,000) $0.20 for each purchase of a qualifying product of $50 or more, $0.10 for each purchase of Qualifying Product from $10.00 to $49.99 and $0.05 for each purchase of a Qualifying Product priced at $9.99 or less at participating Target stores or on Save the Children is an organization that gives children a good start in life, the opportunity to learn and protection from harm. Offer open to US/DC residents only. No portion of purchase is tax deductible. Offer may be extended at Mattel’s sole and absolute discretion. Mattel reserves the right to suspend or cancel the promotion at its sole discretion for any reason, including force majeure. For more information about the Save the Children Foundation, visit For eligible products and more information, visit

About Save the Children

Save the Children believes that every child deserves a future. Since our founding over 100 years ago, we have helped change the lives of over a billion children. In the United States and around the world, we strive to give children a healthy start in life, the opportunity to learn, and protection from harm. We do whatever it takes for children – every day and in times of crisis – transforming their lives and the future we share. Follow us on Facebook, Instagram, Twitter and YouTube.

About Mattel

Mattel is a global toy leader and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends®, UNO® and MEGA®, and other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and TV content, gaming and digital experiences, music and live events. We operate in 35 locations and our products are available in over 150 countries working with the world’s leading retail and e-commerce companies. Since its founding in 1945, Mattel has proudly been a trusted partner in empowering children to explore the wonders of childhood and reach their full potential. Visit us online at

Daniel Pickett

AFi’s founder and editor, Daniel “Julius Marx” Pickett, has been around toys his entire life. The first line he ever collected was Mego’s World’s Greatest Superhero line in the 70s. He’s been surrounded by collectibles ever since. In 1999 he was baffled by a lack of information and news about some of his favorite lines of toys he collected. Since he couldn’t find the information, he decided to search for it himself, thinking that other people might also be interested in the same news. He started writing a weekly column on the toy industry and an action figure for a toy news site and within a year he tripled the site’s daily traffic with his updates, reviews and features. of products. He has established relationships with all the major toy manufacturers and many sculptors, painters and mold makers. He has turned his hobby into a global expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they started their own website Daniel has been quoted both in the industry and in the mass media. Over the years, Daniel and AFi have been sought after as experts in the field. Daniel has been regularly featured on “Attack of the Show” on the G4 Network as a top contributor to their “Mint On Card” segment, and our homepage has been linked to USA’s “Pop Candy” blog twice. Today. Daniel’s content has also been featured on Bloomberg News,,, The Wall Street Journal, The Saturday Evening Post,,,, Boing-Boing, Gizmodo .com, Ain’t It Cool News, the official Star Wars blog, Geekologie, G4, CNet, and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But it all sounds really cocky and ‘tootin’ his own horn’ – basically it’s that Daniel loves toys and LOVES talking about them.

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