A giant leap for Dollkind: Barbie explores a new frontier on her first trip to space
EL SEGUNDO, Calif.–(BUSINESS WIRE)–Mattel, Inc. (NASDAQ: MAT) today announced that Barbie is embarking on her first space mission in the doll’s 63-year history. Working with the International Space Station (ISS) National Laboratory on Mission DreamStar, Mattel sent two Barbie dolls into space to encourage girls to consider careers in aerospace, engineering and STEM.
Barbie’s goal has always been to remind girls they can be anything, and by showing them nearly 40 different STEM careers – including astrophysicist, space scientist and robotics engineer – the brand continues to grow. help fill the “Dream Gap”* and level the playing field for girls.
“Barbie introduced an astronaut doll in 1965 before humans had even set foot on the moon,” said Lisa McKnight, executive vice president and global head of Barbie and dolls at Mattel. “Now, nearly 60 years later and with 200+ careers, Barbie dolls have arrived in space. It’s important that we encourage girls to reach for the stars – literally – and pursue careers in aerospace. and STEM. With the help of the International Space Station National Laboratory team, we remind girls that even gravity can’t hold them back.
After launch into orbit, two Barbie dolls were given an out-of-this-world tour of the ISS that included the Cupola, ISS Observation Module, Veggie Garden and Minus Eighty-Degree Laboratory Freezer (Melfi), plus an introduction to the free-flying robots of the ISS, the Astrobees. After the Barbie dolls return from space this summer, both dolls will be donated to the Smithsonian’s National Air and Space Museum and will go on display later this year at the museum’s Steven F. Udvar-Hazy Center in Chantilly, Va., to engage more young women. on the excitement of space.
As part of Barbie doll’s first trip to space, the Barbie brand will release a brand special edition episode You can be anything™ series, which features inspiring digital content with conversations with female role models to remind girls that they can be the leaders of tomorrow. The episode, titled You can be anything: DreamStar Mission – Let’s go to SPACE!launches today on YouTube and will shine a light on careers in space, giving young girls virtual access to the ISS and helping them inspire a life of space exploration.
The Barbie brand’s long history of celebrating space also includes creating dolls in the image of real-life astronauts such as European Space Agency (ESA) astronaut Samantha Cristoforetti.
The Barbie space exploration line will be available at Target stores nationwide and featured on the exclusive Barbie page on Target.com, along with the You can be anything: DreamStar Mission – Let’s go to SPACE! episode and more information on Barbie brand initiatives and activities for girls. The Barbie Space Discovery line, available exclusively at Target, includes Barbie astronaut doll, Space Teacher Playset, Space Room Playset, and more.
Mattel is a global toy leader and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends®, UNO®, Masters of the Universe®, Monster High® and MEGA®, and other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and TV content, gaming and digital experiences, music and live events. We operate in 35 locations and our products are available in over 150 countries working with the world’s leading retail and e-commerce companies. Since its founding in 1945, Mattel has proudly been a trusted partner in enabling children to explore the wonders of childhood and reach their full potential. Visit us online at mattel.com.
About the International Space Station National Laboratory
The International Space Station (ISS) is a one-of-a-kind laboratory that enables research and technological development not possible on Earth. As a public service company, the ISS National Laboratory enables researchers to leverage this multi-user facility to improve life on Earth, evolve space business models, advance the science culture of the future workforce and develop a sustainable and scalable market in low earth orbit. Through this in-orbit National Laboratory, ISS research resources are available to support non-NASA science, technology, and educational initiatives of U.S. government agencies, academic institutions, and the private sector. The Center for the Advancement of Science in Space, Inc. (CASIS) operates the ISS National Laboratory, under a cooperative agreement with NASA, facilitating access to its permanent research environment in microgravity, a powerful vantage point in low Earth orbit, and the extreme and varied conditions of space. To learn more about the ISS National Lab, visit www.ISSNationalLab.org.
* Research shows that from the age of five, many girls begin to develop self-limiting beliefs and believe that they are not as smart and capable as boys. They stop believing that their gender can be anything. This problem is called “the dream gap”, and to help close it, Barbie launched the Dream Gap project in 2018 – an ongoing global initiative that gives girls the resources and support they need to continue to believe in themselves.